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What is E commerce?

E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangeably. For online retail selling, the term e-tailing is sometimes used.

E-commerce can be divided into:

• E-tailing or “virtual storefronts” on Web sites with online catalogs, sometimes gathered into a “virtual mall”
• The gathering and use of demographic data through Web contacts
• Electronic Data Interchange (EDI), the business-to-business exchange of data
• e-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters)
• Business-to-business buying and selling
• The security of business transactions

Who is E-commerce Specialist?

E-commerce Specialist is one who is skilled of managing all aspects of e-commerce tactic and development, including end-to-end security, distributed transaction processing, XML-based interoperability, and integration with online payment, order processing.

Softyram is one of the E-commerce Specialists, who understands the client needs and provide the hi-tech support to earn more for his clients.

Softyram is predominantly expert in the following ecommerce solutions,

• OSCommerce
osCommerce is an online shop e-commerce solution that offers a wide range of out-of-the-box features that allows online stores to be setup fairly quickly with ease, and is available for free as an Open Source based solution released under the GNU General Public License.

• Cubecart
CubeCart is a fully featured ecommerce shopping cart solution used by over a million store owners around the world.

• Zencart
Zen Cart™ truly is the art of e-commerce; free, user-friendly, open source shopping cart software. The ecommerce web site design program is being developed by group of like-minded shop owners, programmers, designers, and consultants that think ecommerce web design could be and should be done differently.

• CScart
CS-Cart is a turnkey shopping cart software solution that includes all the necessary features and functions to build a successful online business.

Along with that softyram is providing consulting for Openx, phpfox, Dotproject, OsTicket and Vbulletin.

Why people prefer Softyram?

Softyram is one of the leading developers in WebDevelopement (ecommerce, OpenX, phpfox, Dotproject, etc…) environment. Softyram not only provides the quality software in time but also always engaged in providing support to the clients even after the completion of project. Also affords consulting services to improve business requirements.

For more details about Softyram and his services visit www.softyram.com.

What is Adserver?

Adserver are used for the success measurement by Internet advertisement. Both the physical server, on which an Adserver software runs, as and this software can be designated Adserver.

What is Openx?

OpenX is the world’s most popular free open source ad server. Take control, manage your advertising and make more money from online advertising today. Since OpenX is published under the GPL license, there is no cost to use the software. It is freely downloadable from openx.org.

Openx has its significant feature in its own but still plugins makes openx interface more user friendly and reliable adserver to the clients. Openxplugins.com provides you the number of significant openx API plugins.

Zone Management Plug-in is one among those.

This Plug-in is useful for openx users, mostly for publishers. This Plug-in provides interface to the Zone functionalities of OpenX, where the Publisher need not interact with OpenX. It supports all types of zones and invocation codes. Also login plug-in is available with this. To incorporate this feature into openx, Openxplugins.com has developed this module for openx consumers.

Why openx users have to this plug-in?

We cannot integrate normal OpenX with other systems. If you want to integrate your OpenX with other systems, you can easily do it with this plug-in. Only need is having your own system which can provide necessary data to OpenX and space to display necessary data. One of the major advantage with this plug-in is future compatibility. So Openxplugins.com has developed this plug-in for openx users.

Some feature of this plug-in:

• This is easy to integrate with your system
• No need of changing existing OpenX files
• Only logged in publisher can do operation on his account
• Publisher can Add, Modify and Delete Zone.
• Zone Management Plug-in supports all types of Zones.
• Zone management provides all kinds of invocation code.

Adserver:

An adserver is a web server which hosts advertisements used in online marketing. The content of the web server is constantly updated, so that the website or webpage on which the ads are displayed, contains new advertisements i.e. banners (static images/animations) or text when the site or page is visited or refreshed by a user. In addition, the adserver also performs various other tasks like counting the number of impressions/clicks for an ad campaign/s and report generation, which helps in determining the ROI, for an advertiser, on a particular website.

Openx:

OpenX is Open source software that helps publishers make more capital from online advertise. It is the most popular ad server key that puts control over online advertise back in the hands of publishers which is a open source software written in PHP using the Mysql database.

Though openx hold lots of feature but still some modules makes to shine more i.e. making openx interface more user friendly.

N Banner Rotation without Reloading Page is one among them.

This mod is very constructive and reliable for openx users, predominantly for publishers. This mod will help publisher to rotate N banners in same zone. Through that publisher can get more advertisers. This aspect is not available in openx. So to incorporate this aspect into openx adservermods.com has developed this module for openx.

What is the need of this module?

In openx publisher can’t rotate banners in same zone. Through this publisher can rotate banners of advertisers in same zone. It means the first banner will be automatically replaced by next banner. After some time the second banner will be replaced by next one in queue. Also it will not increase execution time in their page, because it rotates once the page executes. So to accomplish this aspect, adservermods.com has developed this module.

The following is some feature of this module

• Very useful to the publisher and advertiser.
• Rotates the banners at regular intervals.
• Displays N banners in the same zone.

Adserver:

Ad server a server that maintains BANNER ADVERTS for a collection of WEB SERVERS. It has a number of functions: it loads the adverts into selected WEB PAGES, ensures that a wide variety of adverts are presented, and keeps statistics on the effectiveness of the adverts in terms of the number of CLICKS that are made on them by the users of browsers.

Openx:

OpenX is a hugely popular, open source free ad server used by over 30,000 publishers in over 100 countries. With OpenX you’re free to choose banners, campaigns and terms that suit you. And highly sophisticated tracking system means you can gather statistics and optimize campaigns, all from the same simple interface. The result of this flexibility and reporting means that with OpenX, you can take complete control of your advertising.

However openx embrace plenty of characteristic but at rest several modules makes, Openx interface more users friendly.

“Overlay Ad” is one of those modules.

This module is valuable for openxusers and often sought by advertiser. The mod overlay display the ad in whole screen of the user’s while loading the site. The overlay ad disappearing after a short span time, user’s can set this. This mod will enhance the quality of the openx. So adservermods.com has developed this module for openx.

Why Openx users need this characteristic?

It will attract more users and will get more clicks. Because this mod will display ad in whole screen of the users, so it will be noted by users who are visiting the site. So that advertiser can attract the user through by his ad, this feature is not available in Openx. To accomplish this feature adservermods.com has developed this module for openx users.

What is Adserver?

Computer system which stores, maintains and serves (uploads) advertising banners for one or more websites. Ad servers program, track, and report several statistics about website visitors which are used by advertisers to custom tailor ads and offers to suit different categories of visitors.

What is OpenX?

OpenX is an open-source advertising server trusted by more than 30,000 web publishers in over 100 countries around the world. OpenX is a powerful ad serving solution that puts control over online advertising back in the hands of publishers.

Even though openx seize plenty of aspect further than silent a range of modules makes, openx interface more users friendly.

“Hide Banner after Clicking” is one of those Modules.

This module is constructive for openx users, predominantly for advertisers. Using this mod advertiser can hide the banner for some ‘t’ seconds after clicking on the banner by user. This attribute is not presented in openx. So to wrap up this attribute Adservermods.com has developed this for openx users.

What is the magnificent of this Module ?

In openx advertiser can’t hide banner for some ‘t’ seconds after clicking. With this module we can incorporate this feature into openx. Through that we can achieve hiding banner after clicking. It will care for some users clicking on banners continuously. Because once user clicked on the banner he/she can see the banner only once, after that the user can’t see that same banner for some ‘t’ seconds.

The following is the some special feature of this module

• The advertiser can have a greater control over the banners.
• Can display many other banners, instead of displaying the same again and again.
• Very useful to the administrator and advertiser.
• Admin can decide number of clicks for banners and reset time .