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Features and Benefits of Openx 2.6.0

August 4th, 2008 by baskar


Openx 2.6.0

Delivery and targeting Make more money by controlling who sees what

  • Deliver ads from multiple advertisers and ad networks
  • Give priority to higher value ad campaigns
  • Target advertising to higher value visitors based on location, user data, keywords and more
  • Increase overall click through rates by limiting how often visitors see a campaign
  • Integrate with existing customer databases to improve ad targeting
Inventory management Save time managing your ad space

  • Manage your total ad space from one intuitive interface
  • Manage advertising across multiple websites
Statistics Make better trafficking decisions

  • Track and compare the performance of your ad campaigns
  • Track the relative performance of different parts of your website(s)
  • Export data to excel for analysis
Reporting Improve customer relations

  • Generate campaign-specific performance reports for advertisers
  • Give advertising clients direct access to ad campaign reporting
  • Export statistics to excel for custom reporting
Campaign management Take on professional advertising contracts and deliver

  • Serve ads from direct advertisers alongside ads from ad networks
  • Distribute the delivery of ad campaigns evenly over their lifespan
  • Set ad campaign goals such as start and end dates, as well as performance targets based on clicks, impressions, or conversion
Conversion tracking Track what really matters

  • Track clicks through to conversions so you know the true value of your advertising
  • Run your own affiliate campaigns
Efficient and scalable No need to learn new tools as you grow

  • Deliver hundreds of millions of ads each month from a single ad server
  • Use distributed statistics to scale to serve billions of ads using server farms
Open Source technology Rely on our trusted and proven technology

  • Used by more than 30,000 publishers in more than 100 countries
  • Free to download and use
  • Freedom to modify and extend the software

Source:openx.org

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This entry was posted on Monday, August 4th, 2008 at 1:15 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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